A logo makes you stand out from the competition
Logos are intended to be the face of a company. They’re meant to visually communicate the unique identity of the brand and what it represents. Depending on your design philosophy, simple logos comprised of only essential elements are often the most difficult and also successful.
A logo identifies key information about your business
Along with demarcating your business, a good logo also provides your customer with some crucial information about your company, it can communicate the industry you exist in, the service you provide, your target demographic and your brand values.
A logo builds brand recognition
Brand recognition is one of two components of brand awareness. Brand recognition is exactly what it sounds like: the ability of a consumer to recognize one brand over other brands. In other words, it’s the ability of consumers to identify your product by its attributes and design elements.