Fluous (pronounced FLU-US) is derived from the word FLUID. It signifies the ability to mold itself to its context and the ability to find its way – however difficult the terrain maybe! The visual identity was built with a typographical fluous that expresses two main points: firstly, the commitment to serve employee satisfaction without compromise of money and secondly, the ability to have an elevated all-encompassing view of the whole educational landscape.
We believe design is creating an artistic or skillful solution to solve a given problem. It’s not purely aesthetic or purely functional, but a combination of both to serve a specific purpose.
Print design, a subset of graphic design, is a form of visual communication used to convey information to an audience through intentional aesthetic design printed on a tangible surface, designed to be printed on paper, as opposed to presented on a digital platform.
